There’s nothing shocking in this, but its nice to have some numbers.

There Is More To The Local Movement Than Just Food : TreeHugger

According to a study commissioned by Michigan’s Local First, “when West Michigan consumers choose a locally owned business over a non-local alternative, $73 of every $100 spent stays in the community. By contrast, only $43 of every $100 spent at a non-locally owned business remains in the community.” This year, a coalition of groups is promoting a holiday challenge to shop downtown and support local businesses.